linkedin is testing the idea of letting users charge for virtual events hosted on its platform, potentially creating a new moneymaker for both the social network and its users.
The test involves a small set of users, and the company hasn’t decided whether to roll it out more widely. Microsoft Corporations Division said in a statement on Monday. LinkedIn is still exploring approaches, including how much will be collected from the hosts.
The move will build on the development of LinkedIn Events, an event that saw an increase in participation during the pandemic. The company said 21 million people attended an event on the platform in 2020.
“We continue to learn from member and customer feedback and test new ways to improve the experience,” LinkedIn said in the statement. “As part of this, we are exploring payment options in the event product based on feedback from event organizers.”
LinkedIn, which began offering in-person and online event planning through its platform in 2018, refined the system during the pandemic. It added native live videostreaming last year to better handle virtual event hosts. Earlier this year, LinkedIn began offering hosts the ability to advertise their programs.
The company said it is exploring other new features — potentially beyond charging money — to make hosting events easier.
LinkedIn’s plans were revealed inside a hidden code in a beta version of an upcoming update to the company’s iPhone application. The code refers to managing payments, selling tickets and generating earnings as a host. It also cites users’ ability to buy tickets. “By skipping this event you will lose your status and your ticket will not be refunded,” reads a planned message to the system. “If you have any questions, please contact the organizer.”
Code searches have found Robinhood Markets Inc., Peloton Interactive Inc. Anticipating upcoming features. Facebook Inc., Square Inc. and major companies.
LinkedIn’s plan was first reported by TechCrunch.
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