New Delhi: Professional social networking platform LinkedIn has introduced an AI-generated copy suggestion tool that uses generative AI to generate high-performing intro text and headlines for ad creatives by leveraging data from advertiser’s LinkedIn pages.
“We are developing AI-generated copy suggestions, which use the advanced OpenAI GPT model to leverage data from your LinkedIn page and Campaign Manager settings, such as objective, targeting criteria, and audience, to suggest ad headlines. and copy to help jumpstart your campaigns,” LinkedIn said in a blog post.
The company is launching this feature as a pilot in North America in English and plans to expand functionality, languages and availability in the coming months.
The new AI tool will provide up to five headline and ad copy recommendations in Campaign Manager, which users can edit to align with their brand voice.
“AI copy suggestions can help jumpstart your creativity and reduce the time you spend on your daily tasks so you can continue to focus on what matters – driving memorable campaigns and building your brand.” Creating,” Abhishek Srivastava, VP Product at LinkedIn, said.
Earlier this week, LinkedIn introduced its identity verification feature for Indian users.
“Having ID verification means that the person’s government-issued ID has been verified by one of LinkedIn’s verification partners,” Ashutosh Gupta, country manager, LinkedIn India, said in a blog post.
In India, HyperVerge, a third-party identity verification service that uses DigiLocker – an online wallet for Indian government-issued IDs like Aadhaar cards – handles ID verification.