Italian automaker Automobili Lamborghini reports record sales in India with 92 units in 2022, growing 33 per cent over the previous year. The company, which sells a range of super luxury cars in India with prices starting from Rs 3.16 crore, had recorded its previous best sales in the country in 2021 with 69 units. Earlier its best sales were in 2019 when it sold a total of 52 units.
Globally, the company said 2022 saw its best-ever sales figure and delivered 9,233 cars worldwide, up 10 per cent over the previous year. “The signal was clearly positive across all macro-regions, maintaining an even and consistent distribution, with Asia registering 14 per cent, followed by the Americas (up 10 per cent) and EMEA (compared to 2021) at 7 per cent Sales in key markets broke all records, Automobili Lamborghini said in a statement.
In addition, the company said, “Along with the Chinese mainland, which is one of the markets contributing to the sales performance in the Asia Pacific region, India also registered a significant growth of 33 per cent and accounted for 92 cars delivered in 2022.” “
The US remained its top market with 2,721 cars, up 10 percent, followed by the Chinese Mainland, Hong Kong and Macau at 1,018 units, up 9 percent, and Germany with 808 units, up 14 percent.
In the UK, the company sold 650 cars, up 15 per cent, and in Japan delivered 546 cars, a 22 per cent increase on the previous year.
“Our trend of growth and development continues, and it shows that our direction is sound and our choices are on track… We continue to pursue a clear strategy with the primary objective of carefully and carefully managing exceptional order intake. “Maintaining controlled development to protect the exclusivity of our brand,” said Stephan Winkelmann, President and CEO of Automobili Lamborghini.
Francesco Scardoni, Regional Director, Automobili Lamborghini Asia Pacific, said it was an incredible year for the Lamborghini Asia Pacific region as the company saw positive growth in key markets such as the Chinese Mainland, Hong Kong and Macau, Japan, and similarly in India.
“Subsequently, in fact, we have seen double digit growth in terms of deliveries and it is one of the top performing regional markets that recorded the highest ever in terms of order collection on our latest Lamborghini models,” he added .
On the outlook, Winkelmann said that 2023 would be “a year of challenges and changes that we have always pushed ourselves to meet.” “We now have the opportunity to focus on our next objectives because of the 18-month waiting list, which enables us to look to the future and upcoming goals with confidence,” he added.