Along with English, Hindi is one of the top languages in the world. There are more than 600 million Hindi speakers in the world. As one of the five most widely spoken languages globally, Hindi is witnessing a significant increase in demand for the creation and consumption of digital content.
Koo, India’s first and largest multilingual micro-blogging app empowers Indians to communicate freely in their mother tongue, actively leveraging Hindi to enable dialogue and the expression of ideas across communities .
As a multilingual platform that democratizes the voice of Indians, Ku has seen traction in Hindi – particularly from Hindi-preferring Indian users who are otherwise lost in the English dominant online communities. Of Kuo’s more than 15 million users, more than 50 percent interact with each other in Hindi. Also, out of the lakhs of Koo’s on the platform, almost half are in Hindi.
Koo started the #KooKiyaKya campaign to encourage people to overcome their inhibitions, come on stage and express themselves in their mother tongue.
#KooKiyaKya curates the immersive language experiences on the app that have helped Koo become the world’s largest micro-blogging platform in Hindi. Over time, the campaign has identified a major gap that exists in India when it comes to digital content creation in native languages, with a large portion of the online space still largely focused on English.
In September 2021, to celebrate Hindi Divas, #KooHindiFest2021 was started to celebrate the prosperity and popularity of Hindi in India. The week-long festival started by renowned singer Palash Sen included a series of cultural activities, workshops and exciting competitions; All this created a flourishing social media ecosystem for Hindi and received an overwhelming response from over six lakh users across 10 Indian states.
With the T20 World Cup 2021 currently underway, Koo – through #KooKiyaKya – is leading an exciting cricket-centric campaign that aims to provide users with a better, more efficient way to capture all the action and commentary live in their native languages. Will provide personalized and hyperlocal experience.
And why not, when the number of Internet users in Hindi is likely to exceed English in India by the end of 2021. Consider this – against 199 million English users, more than 201 million internet-savvy citizens in India will be communicating in Hindi – says a KPMG and Google report. With increased digital penetration and literacy, there is an overwhelming need to consume content in the native language; And language-agnostic social platforms like Ku have built true product experiences and campaigns in Hindi to help build loyalty, trust and facilitate greater engagement.
Hindi Diwas witnessed enthusiastic participation of leaders
Chief Minister of Uttar Pradesh, Yogi Adityanath (@myyogiadithyanath) wrote: Hindi language, a symbol of national unity in a country full of diversity, is an integral part of our identity and culture. Let us take a pledge to make maximum use of Hindi to establish it as the national language and the world language. #hindi_means_ku_app
Chief Minister of Madhya Pradesh, Shri Shivraj Singh Chouhan (@chouhansivraj) wrote:
Happy #Hindi_Day! Jai Hind, Jai Hindi! #ku_pay_cool_hai_hindi
Himachal Pradesh Chief Minister Jai Ram Thakur (@jairamthakurbjp) wrote:
“Hindi is the pride of India, the identity of India. On this ‘Hindi Diwas’, let us take a firm resolve to promote Hindi to protect the country’s identity and pride.”
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