Kamal Haasan, who has just celebrated his 67th birthday, is all set to become the first Indian celebrity to have a digital avatar of himself. metaverse. The actor, politician, producer and director has announced his foray into the digital realm with the launch of the non-fungible token.NFT) With this he has joined Indian celebrations like Amitabh Bachchan And Sunny Leone will launch its own collection of digital tokens, which will be exclusive to the buyers who invest in it. This also proves the growing craze for NFTs in India as more and more celebrities sign up in the space.
On his birthday, which falls on Sunday, November 7, Haasan said he is excited to explore the new venture. “I am excited to explore the emerging intersection of the digital and physical worlds, now popularly known as the metaverse. My life’s journey of over six decades has blurred the distinction between my personal and professional life. Granted, this will be my offer for the Metaverse,” he said in a press statement.
The actor-politician has partnered with Fantico, an Indian licensed digital collectibles platform, to launch his own NFT collection. The fan engagement platform will also launch his digital avatar. Furthermore, Haasan will have a special place in the gaming world, with Fantico launching a game-based metaverse for him.
The move will give the actor’s fans and followers an opportunity to start a conversation with him in their own world, and the feature will be available worldwide as it is digital. It will also enable them to access their digital avatar, buy souvenirs as NFTs and opt for meet and greet sessions. Apart from NFTs, Haasan’s mementos will also be available in physical form to his fans.
Fantico will begin the process of bringing in Star by first launching its collection of NFTs. An NFT is a unit of data stored on a digital ledger called a blockchain that certifies a digital asset to be unique and therefore not exchangeable. NFTs can be used to represent objects such as photos, videos, audios and other types of digital files.
“We are very excited to announce that we will be launching a game-based metaverse that will be the first of its kind in India. “Having a legend like Kamal Haasan on our platform only makes sense for more creators,” the Fantico CEO told ET. This will set the trend for the future of fan engagement.
He added that the NFTs will be available to fans in the form of actor’s posters, avatars and movies. Revealed, the star will also have its own private museum in the Metaverse. However, information about the metaverse and games has not been given. Singh also said that Fantico is in the process of adding more actors, players and studios and such others to be a part of the metaverse.
Haasan’s announcement comes a day after the NFT collection, autographed posters and collectibles of megastar Amitabh Bachchan’s ‘Madhushala’, which received a bid of around Rs 7.18 crore in an auction organized by Beyondlife.club. This was the highest ever bid for an NFT in India. The auction started on November 1 and ended on November 4. The most successful ‘Madhushala’ NFT collection during the auction – a poem by Amitabh Bachchan’s father – was recorded in the superstar’s own voice.
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