The e-auction for the media rights of IPL is currently underway and the combined bidding for both digital and TV is reported to have crossed Rs 40,000 crore as per various sources. The e-auction of BCCI’s most talked-about asset, the Indian Premier League, began on Sunday, which will run for two days, where the board is selling media rights for the tournament from 2023 to 2027. There are four specific packages that include e-auction. With a provision to increase the number of matches to 94 in the last two years, 74 games per season are being held.
The auction is divided into four packages. Package A is exclusive to TVs for the Indian subcontinent while Package B is only for digital groupings for the same region. Package C is for selected sports in each season while Package D is for all sports – TV and digital rights – for overseas markets.
Earlier on Saturday, PTI reported that Amazon had dropped its rivals, which include The Walt Disney Company, owner of Disney-Star and Indian businessman Mukesh Ambani’s Reliance Industries Ltd., from the auction race.
Unlike the previous cycle, which was a closed bidding in 2017, this will be an e-auction which will happen for the first time in the history of IPL. The change is that the bidder has the right to opt out of the process at any stage which is deemed to be transparent. The methodology is simple – bid higher than the current bid or exit. However, industry experts say that bidders will have to do their own research to determine how high they can go with their bids.
“Four firms have been shortlisted for bidding as they have filed their final bids and soon we will be revealing the name of the winner. The four shortlisted are Viacom 18, Disney Star, Sony and Zee,” the agency quoted a source as saying.