IPL Media Rights Auction: After Amazon’s exit, these are the four big players shortlisted

After the high-voltage season of the Indian Premier League (IPL) 2022, fans are ready to witness some more action off the field. The much-anticipated media rights auction for the cycle 2023 to 2027 will take place on Sunday and is likely to see the participation of four big bidders.

According to a report by ANI, Viacom18, Disney Star, Zee and Sony are going to bid for the media rights, which are classified under four different packages.

“Four firms have been shortlisted for bidding as they have filed their final bids and soon we will be revealing the name of the winner. The four shortlisted are Viacom 18, Disney Star, Sony and Zee,” the agency quoted a source as saying.

Earlier on Saturday, PTI reported that Amazon had dropped its rivals, which include The Walt Disney Company, owner of Disney-Star and Indian businessman Mukesh Ambani’s Reliance Industries Ltd., from the auction race.

“Yeah, Amazon is out of the race. They didn’t participate in the technical bidding process today. As far as Google (YouTube) is concerned, they did take the bidding document but didn’t submit it. So far, 10 companies ( TV and streaming) are in the fray,” a senior BCCI official told PTI on conditions of anonymity.

There are four specific packages in which e-auctions will be conducted for 74 games per season for a period of five years from 2023 to 2027, with a provision to increase the number of matches to 94 in the final two years.

Package A contains the exclusive TV (broadcast) rights of the Indian subcontinent while Package B contains the digital rights of the Indian subcontinent.

Package C is for 18 selected games each season for the digital space while Package D (all games) will be for combined TV and digital rights for overseas markets.

last time star India Bought the rights for both TV and digital with an overall bid of Rs 16,347.50 crore but this time the overall base price is over Rs 32,000 crore. This time all the bidders will have to bid separately for each package.

As the league becomes bigger and more exciting every year, it is expected that the BCCI will expect to amount close to INR 45,000 crores (approximately USD 5.8 billion), which will be a two and a half times increase in valuation.

(with agency input)

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