New Delhi: Apple launched four new models in the iPhone 13 lineup at the much-awaited ‘California Streaming’ launch event late Tuesday (September 14).
Apart from the stunning new iPhone 13 range, fans of desi netizens noticed the use of RD Burman’s ‘Dum Maaro Dum’ tune at the start of the event, especially at the launch of the new smartphone.
Bollywood fans on Twitter were quick to point out that the popular Hindi song was played in the background while keynote speakers presented the recently announced iPhone 13 and other products.
One Twitter user said, “Did they just use the Dum Maaro Dum soundtrack at the Apple launch event or did I find out that the soundtrack is also borrowed.”
Originally released in 1971, the song was produced by singers Asha Bhosle and RD Burman. Users were able to sway to the tune of the popular song for around 10 seconds.
One user wrote, “Apple loves RD Burman. Following the burning train theme for iPhone X Advt. They chose Dum Maaro Dum this time. Anyway who doesn’t like RD #Apple #RDBurman.”
Another user pointed out, “Two observations from the iPhone 13 ad. 1. Can a delivery boy buy an iPhone13 as shown in the ad? 2. bgm looks similar to Deepika Padukone’s dum maaro dum.” Read also: 2021 Force Gurkha SUV Unveiled: Check Thar Rival Launch, Delivery Date, Price and Features
However, the song was neither original nor Deepika Padukone’s Dum Maaro Dum. Actually, Futsi’s song was ‘Work All Day’. Read also: Petrol Rs 75 per litre, Diesel Rs 68? GST Council may discuss proposal to include fuel under GST
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