With its recent moves, Facebook has made it clear that the company will focus on the short-video format. answer going forward. walking that path, instagram has now announced that it is ending support for its standalone app for IGTV. According to TechCrunch, the company will be removing the app from the App Store next month. The move comes a few months after the Meta-owned platform combined the IGTV video concept and Feed video into a single entity called Instagram Video. “We will focus on keeping all videos on the main Instagram app. We believe this makes it easier for people to have all of these features and capabilities in the main app, and are excited to continue to simplify and improve video in the main Instagram app over the coming months. Read the company’s blog.
Apart from this, the company is bringing features like full screen viewer and tap to mute option. Instagram is also working to create a way for you to share your videos, bring together creation tools and introduce new ways to discover content. The platform will also begin testing a new advertising experience that will allow creators to earn revenue from the ads displayed on their reels. The income from advertisements will be in addition to the bonus.
For those unaware, videos posted on feed can now be 60 minutes long. Before the change, the length was reserved only for IGTV videos and users had to leave the main application to view those videos.
Users can now upload videos up to 60 minutes long by tapping on the ‘+’ in the top right corner of the home page. The video preview on the main page is now 60 seconds long and the preview is limited to 15 seconds if it qualifies as an ad.