Instagram has announced the launch of Collabs.
Instagram states that Collabs only works with two users – the original publisher and an affiliate. It seems that this feature is not available in India yet.
- News18.com
- Last Update:October 20, 2021, 11:47 am IS
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Instagram has announced the launch of Collabs, a “new way to co-author” feed posts and reels on the platform. The feature was in the works since earlier this year, and until now, select users had trial access to it as well. When users post content with Collabs, the names of both creators will appear on the header. After this, both users will share views, likes and comments. As expected, the common post will appear on both profiles. The Facebook-owned platform is also planning to roll out a new feature on Instagram desktop to let users upload photos and videos.
In a post on the creator’s page instagram, the company explains that Collabs only works with two users – the original publisher and an affiliate. To use the feature, upload a photo or reel the normal way > Click on Tag People > Check out the Collabs option. Users cannot add a collaborator immediately because the other person needs to accept the request. Collaborators will receive the request as a Direct Message (DM). Once they accept it, both users can enjoy the same views and likes.
The Collabs feature will be especially useful for reel makers who have previously had a similar feature it’s called remix. Remixes within Instagram Reels are similar to TikTok’s Duets in that it lets users effectively interact with other clips on the platform – allowing them to create new versions or add new angles to original uploads. This enables creators to record their version with another video which may be their previous recording or content by another user. When a creator uses Remix with an existing video, the other user receives a notification, but does not share views or likes. As mentioned, Instagram also plans to add the ability to upload photos and videos through the Instagram desktop. It will reportedly become available for the global audience on October 21.
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