Instagram is testing these APIs with major marketing partners.
New API features include ‘Priority DMs’ and ‘Project Brief’, which will allow brands to easily reach creators and publish project briefs directly from third-party platforms.
Meta-owned popular photo and video-sharing social networking platform Instagram has announced new features for its Creator Marketplace that will make it easier for brands to work with creators.
“Today, we’re announcing new ways to discover and reach Instagram creators by expanding access to brand agencies and testing integrations with top creator marketing platforms,” Instagram said in a blog post.
The company is expanding access to the marketplace through an application programming interface (API), allowing brands to continue working with creators on third-party marketing platforms. Brand agencies will also have access to the marketplace.
New API features include ‘Priority DMs’ and ‘Project Brief’, which will allow brands to easily reach creators and publish project briefs directly from third-party platforms.
– Preferred DMs: Creators prefer to communicate via DMs; Brands will now have easy access to creators in a priority inbox on Creator Marketplace – without ever leaving their favorite creator marketing platform.
– Project Brief: Brands can now publish structured project briefs directly from a third party to the Creator Marketplace, leveraging Instagram’s matchmaking capabilities to discover the right creators for project partnerships.
Instagram is testing these APIs with key marketing partners including Aspire, Captiv8 and CreativeIQ. This extension will enable brand agencies to manage manufacturer discovery and collaborations on behalf of their clients. They can find the best talent, track conversations, work effectively with creators, and monitor progress.
The company is testing this access with a small group of partners including Influential, WPromote, Rickhouse Media, Power Digital, Dentsu, OMG and Brkfst. With this extension, brand agencies will be able to find the best talent for their brand clients, track creator interactions with a dedicated folder, and effectively work with creators and track progress, Instagram said. Said.
According to TechCrunch, Instagram’s take on its marketplace for creators is similar to TikTok’s Creator Marketplace, the video app’s in-house influencer marketing platform.
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