In addition, Indians objected to advertisements that are inappropriate for children, depict socially undesirable depictions for commercial gain and depict “unpleasant realities” such as fish and meat e-commerce platforms, Fresh to Home and Licious. Scenes of raw meat in commercials.
“The ad depicts chicken products in a very crude and disgusting way. It lures its viewers in a straight graphic manner, which is very disturbing for vegetarian families like us who have to watch these unwanted scenes on family TV channels,” a complainant told the Advertising Standards Council of India (ASCI). Wrote about a license ad. ), which has released these findings in its latest report.
However, the ad watchdog said that taking into account all the complaints, its code has not been violated.
In the case of ads mocking men, ads where they were portrayed in a negative or bad light, even in humorous or introspective ways, such as in a Cars24 ad where two women returned with husband An advertisement on a comparison of qualified vehicles or an advertisement There The stage where a girl was found slapping a boy “violently” was considered objectionable by some.
“One could say that Indian men are becoming somewhat more vulnerable, but it is more about the feeling of being victimized, as women have become more assertive over the years,” Santosh Desai, MD & CEO Futurebrands Consulting Told TOI.
Campaigns that were found to be inappropriate for children included a campaign featuring Sebamed Baby Bath Products where the complainant got disturbed by the curiosity shown by her daughter on seeing a pregnant woman in labor pain.
There was even an ad for Parle Kissami Toffee in which a pre-teen girl asks her boyfriend to kiss, such as: “It promotes child/teenage sexuality or ‘puppy love’ and physical intimacy between pre-adults.” gives.”
Advertisements depicting mixed religious narratives or new interpretations of traditions became a trigger point for another group of complainants, who questioned the intent and felt the need to guard against ‘conspiracies’.
Recently many brands ranging from Tanishq and Fabindia to Designer Sabyasachi Mukherjee For this reason he was forced to withdraw his campaign.
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