New Delhi: India has asked Google not to display surrogate ads from foreign betting companies, Mint newspaper reported on Wednesday, citing a person aware of the development in the Ministry of Information and Broadcasting. Alphabet Inc’s letter to Google India last week asked the company to immediately remove all direct or surrogate advertisements from search results such as Fairplay, Parimatch, Betway and betting platforms such as YouTube, the report said.
India’s planned regulation of online gaming will apply to all real-money games after the prime minister’s office rejected a proposal to regulate only games of skill and leave out games of chance, Reuters reported, citing a government document and three sources. Giving reported on 4th December.
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“Following our last advisory on October 3, TV channels and OTT (over-the-top) players stopped showing surrogate advertisements of online betting firms, but it was brought to our notice that many such advertisements were running on YouTube and Google. have been “We have asked Google to stop this immediately,” a senior ministry official told Mint.
Google did not immediately respond to a Reuters request for comment.
India should create a regulatory body to classify online games based on skill or opportunity, introduce rules to block restricted formats and crack down on gambling websites, a government panel seen by Reuters in September said. said in a draft report.