New Delhi: FMCG major Britannia Industries aims to increase its female workforce to 50 per cent from the current 41 per cent by 2024, a senior company official said on Sunday. With a workforce of over one lakh people with 15 company-owned manufacturing plants and 35 contract and franchisee units across India, Britannia currently has 41 per cent women employees and will increase the workforce to 50 per cent by the end of 2024. Head of Manufacturing, Owned Factories, said Indranil Gupta.
Gupta said the company’s Madurai unit has around 1,400 employees, of whom 65 per cent are women. The senior official told reporters that the women workforce at the plant would be increased to 70 per cent by 2024 as it produces 190 tonnes of different food products per day.
When asked about the reason for hiring more women employees, Gupta said: “They are more hygienic, and more suitable for these types of jobs, which involve more disciplined and organized food preparation facilities, than male workers.” There is a vital need.” Plant operations have benefited from increased efficiency and productivity due to higher representation of women, while it has also helped reduce job losses, he added.
Diversity is a key pillar of Britannia’s sustainability framework to become a responsible global food company, said CS Guruprasad, Regional Manufacturing Head, South. He said the women are confident of continuing in the unit as most of them belong to agricultural background and supported their families even when their husbands or parents were out of job during the worst of the Covid pandemic. Besides, the company has the best working environment with transport facilities apart from paid and social security measures as the employees have five to 20 years of experience, the official said.