the household smart watch According to a report by Counterpoint Research, the market has witnessed a year-on-year growth of 206% with shipments in the second quarter of 2021 as compared to the same period last year. In terms of quarter-on-quarter numbers, India’s smartwatch shipments witnessed a growth of 18%.
As per the report, the growth was essentially driven by cheaper offerings, new entrants, changing customer preferences and improving demand from the lockdown period.
The report said that there were several new launches in the under Rs 5,000 segment, due to which its contribution to the overall market increased to 83% in Q2 2021 as compared to 67% in Q2 2020. As a result, the (average selling price) of ASP smartwatches has also decreased by 36 per cent in Q2 of 2021 as compared to the same period last year.
Top Performers of the Second Quarter of 2021
According to the report, Noise was the top performing player in the quarter. It grew by 229% to remain on top with 27.3% market share. Launched in 2019, the Colorfit Pro 2 was its best-selling model and other new launches such as the Colorfit Pro 3 and Noisefit Active also helped the brand maintain its lead.
then there was noise boat Which grew 34% QoQ in the second quarter of 2021. The report claimed that the Boat Storm was the best-selling smartwatch model in the market in the second quarter of 2021 and secured one-fifth of the market share. “Since entering the fourth quarter of 2020, the brand has rapidly taken the second position in the Indian smartwatch market. It is also rapidly closing the gap with noise with new models like Xtend and Xplorer, which have more features,” the report said.
According to the report, Fire Bolt turned out to be the third largest player in the Indian smartphone market. It is said to have increased QoQ by 243%. This was attributed to several affordable-segment launches, feature-packed products, rewards programs and exclusive tie-ups with online retailers.
The fourth and fifth positions were occupied by Amazfit and Realme which grew 58% YoY and 49% YoY respectively.
samsung And Apple in the Indian smartwatch market
Counterpoint Research has claimed in its report that Samsung has increased the sales of its Galaxy Watch Active 2 by 118% year-on-year. For Apple, the report claims that it has grown by 34%, mainly due to higher sales of the Series 6 and SE.
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