Increase revenue of Tippler; States Return Gift to Liquor Lovers – Discounts, Flexi Policy & more

Wine lovers happy! Various states are slashing their excise duty, thereby offering liquor sellers a substantial discount on the MRP of liquor especially imported liquor to increase revenue.

According to the West Bengal report, a total of Rs 13,600 crore was earned by the West Bengal Excise Department in the financial year 2021-22. Though the revenue was 10 per cent higher than the previous year, the state earned 20 per cent more than the pre-Covid period. According to the Excise Department, the state earned one-third of its profit from domestic liquor. As a result of the reduction in the price of imported foreign liquor, sales have increased by 200 per cent, which is considered almost unprecedented by the officials of the Excise Department. Sales increased more than the target of the Excise Department. Best selling foreign liquor.

State return gift to Tipplers

After the state government implemented the new liquor policy in February, several vendors in the national capital Delhi were also offering huge discounts on the prices of liquor. According to reports, this discount ranges from 30 to 40 percent on the MRP of branded liquor, as the new rule has come into force in Delhi from November last year. Deputy Chief Minister Manish Sisodia had earlier said that the government expects revenue of Rs 10,000 crore after the implementation of the new policy, as reported earlier by News18.

In February, the Madhya Pradesh government allowed the sale of alcohol at all airports and select supermarkets, as part of its new excise policy for the next financial year. According to a reply presented by state finance minister Jagdish Deora in the state assembly in August last year, the Madhya Pradesh government had earned 26.14 per cent more revenue from the sale of liquor and collected 22.39 per cent more tax from the sale of petrol for the financial year. Was. 2020-21, which was dominated by the outbreak of COVID-19, compared to 2019-20.

Interestingly, according to the data collected by the National Family Health Survey (NFHS-5 2019-21), alcohol consumption in India has decreased by almost 10% as compared to the survey of NFHS-4 (2015-16) .

Alcohol consumption among women and men in India has decreased over the past 5 years as per NFHS survey (source:

In 2015-16, 29.2% of men aged 15-49 years in India consumed alcohol, while in 2020-21 it was recorded at 18.8 percent. Whereas in case of women the percentage remained almost the same with 1.3 in NFHS-5 and 1.3 in NFHS-4. In the national capital, where 24.7% of adult males consumed alcohol as per NHFS-4, it came down to 21.6% in NFHS-5. West Bengal also saw a decline of 18.1% in alcohol consumption, compared to 28.7% of adult males who consumed alcohol in 2015-16.

In lieu of increase in fuel prices, state governments seem to be compensating for this through rebates and changes in the new liquor policy.

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