NEW DELHI: The Center has spent around Rs 1,700 crore on advertisements in print and electronic media in the last three years, the Ministry of Information and Broadcasting said on Tuesday.
In response to a question raised in the Lok Sabha, Information and Broadcasting Minister Anurag Thakur said that the amount committed by the government for advertisements through print and electronic media during the period 2018-19 to 2020-21 is Rs 1,698.98 crore.
In his written response, he said, “The primary objective of government advertising is to create awareness about government policies and schemes among the intended beneficiaries, including the population living in remote and remote areas, through print, electronic and external media. Is.”
The data shared by the ministry shows that the government spent a total of Rs 826.5 crore on advertisements in newspapers. It said that Rs 118.59 crore was spent on advertisements in 6,085 newspapers in 2020-21, Rs 200 crore in 5,365 newspapers in 2019-20 and Rs 507.9 crore on advertisements in 6,119 newspapers in 2018-19.
The government has spent a total of Rs 193.52 crore in the last three years for advertisements in electronic media.
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