Anurag Thakur and Reed Hastings in a picture from their recent meeting
Anurag Thakur and Netflix co-founder Reed Hastings discuss what India has to offer the world in terms of consumer content.
- News18.com
- Last Update:September 21, 2021, 4:06 pm IST
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Union Information and Broadcasting Minister Anurag Thakur met Netflix co-founder Reed Hastings on Tuesday morning for a discussion. Thakur also presented a copy of the holy text Bhagavad Gita to Netflix co-founder and co-CEO Hastings during their meeting.
Sharing pictures from the meeting on social media, the Union Minister said that they had a fruitful discussion on what India has to offer the world in terms of consumer content. “Good discussion with Mr. Reed Hastings (Co-Founder & CEO Netflix),” wrote Mr. Thakur while sharing the photos on Instagram. “Consumers of content today are traveling the world through stories; India offers a variety of opportunities and ideas – in many languages, I presented the Bhagavad Gita to Mr. Hastings,” wrote Thakur.
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Hastings was also seen wearing Indian traditional stoles and caps.
good discussion with sir @reedhastings (Co-founder and CEO Netflix). Consumers of content today are traveling the world through stories; India offers a wide variety of opportunities and ideas – in many languages. pic.twitter.com/aaSocb8Sve
— Anurag Thakur (@ianuragthakur) September 21, 2021
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In a recent interview with Business Today, Hastings said that investing more in India is a priority for Netflix.
The company has already invested Rs 3,000 crore in the last two years to develop original programming, with a focus exclusively on local content and the potential for more investments. “India as a market has been witnessing explosive growth in video content viewership over the past few years – partly driven by people staying home due to the COVID-19 pandemic. Netflix has emerged as one of the major contenders for the consumer’s wallet. Over the past five years, the brand has established instant recall in the minds of Indian consumers,” Hastings said.
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