New Delhi: FMCG distributors in Maharashtra are planning to stop selling select products of leading firm HUL from January 1, as the company is not in talks with them on the issue of price disparity between traditional distributors and organized B2B distributors. .
HUL, however, said that its arrangement with its distributor partners is “not exclusive” and added that the prices offered by them to various channels, such as General Trade, Modern Trade, Ecom and Cash & Carry B2B, cost such as may vary depending on factors. of conduction and channel structures.
A HUL spokesperson said, “We sell and distribute our products across all channels like General Trade, Modern Trade, Ecom, Cash & Carry B2B etc. to make it convenient for our buyers and consumers to buy our trusted brands “
However, the range offered may differ depending on buyer’s buying habits, channel structures and cost of operations, the spokesperson said.
He further added that as the channels evolve, Hindustan Unilever Limited (HUL) will continue to take new initiatives aimed at increasing business for its distributors and strengthening its distribution.
The growth comes against a backdrop of fast-moving consumer goods (FMCG) distributors seeking a “level playing field” from manufacturers between traditional distributors and other organized business-to-business (B2B) distribution firms. Huh.
The All India Consumer Products Distributors Federation (AICPDF), a body that represents dealers and distributors, is in talks with several FMCG manufacturers. It had earlier called for a “non-cooperation” movement against FMCG companies from next year if B2B retailers, such as Jiomart, Walmart, Metro Cash & Carry, Booker, ElasticRun and Udaan, continue to sell products at lower prices. .
However, the AICPDF, which represents over four lakh distributors and stockists across the country, said it has received responses from several FMCG manufacturers on the issue except HUL, which is not responding.
Its Maharashtra distributors had decided not to sell HUL’s Kisan brand products. If the company does not respond within the next one week, it will also stop selling HUL’s products under the Glow & Lovely and Ron brands.
HUL, however, said it has a long standing relationship with its distributors which is based on trust and mutuality of interests.
A HUL spokesperson said, “Our distributors have overwhelmingly conveyed to us that they will reject any attempt to create a distinction between the company and our trusted distributors.”
General Trade (GT) continues to be the largest channel of the Company and our Distributors (Redistribution Stockists) are and will continue to be important partners.
Earlier, the AICPDF had written to companies informing them that B2B retailers are offering FMCG products to retailers and local stores at a lower rate than what they offer and this is now “adversely affecting their reputation and goodwill”. affected by”.
“Therefore, it is our demand that we also get those products at prices which we can offer at the same prices as Jio Mart / B2B companies,” the association said in an open letter to FMCG companies. Read also: 10 stocks to buy in 2022: Check out brokerage firms’ top picks for the next year
Further, AICPDF had also stated that its members “will not launch any new product of the company” unless it receives an undertaking from FMCG manufacturers that the said product is not available with B2B retailers. Read also: 27 lakh income tax returns filed today; Total FY21 ITR filings cross 5.36 cr: IT Dept
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//console.log("x:" + x);
//handle.autopager('load');
/*setTimeout(function(){
//twttr.widgets.load();
//loadDisqus(jQuery(this), disqus_identifier, disqus_url);
}, 6000);*/
}
//lastoff = last.offset();
//console.log("**" + lastoff + "**");
});
//$( ".content-area" ).click(function(event) {
// console.log(event.target.nodeName);
//});
/*$( ".comment-button" ).live("click", disqusToggle);
function disqusToggle() {
var id = $(this).attr("id");
$("#disqus_thread1" + id).toggle();
};*/
//$(".main-rhs2424103").theiaStickySidebar();
var prev_content_height = $(content_selector).height();
//$(function() {
var layout = $(content_selector);
var st = 0;
///});
}
}
});
/*}
};*/
})(jQuery);
,