How Royal Enfield Hunter 350 could be a game-changer like the ‘Bullet’ – Times of India

It was after the launch of the Himalayan 411, that Royal Enfield’s story was refreshed from the way we knew it earlier. Today, the Chennai-based motorcycle maker has a purpose-built ADV and a 650cc parallel twin that finds home in a roadster and a cafe racer, along with a racing series based on the Conti. Plus, the older models like the Classic and Thunderbird (now Meteor) have a new life with a new engine platform. But the core of this success still lies in Mach 1, the genesis, Royal Enfield Bullet 350. The name ‘Bullet’ came to India decades ago and left an imprint so deep on owners and fans that anything Royal Enfield can be referred to as the ‘Bullet’, almost as a nickname for Royal Enfield.
This generation of fans mentioned above is so loyal to the Bullet and the Bullet thump, they’re ever so slightly unreceptive to the refined and sweet-sounding 650cc twins (Interceptor 650 and Continental GT 650). The Bullet has also been the most affordable Enfield for all this time.
Now, Royal Enfield might just be on the verge of writing itself a story similar to that of the Bullet with the all-new and upcoming Royal Enfield Hunter 350. Set to launch on the 7th of August, the Hunter 350 will go on to become the most affordable Royal Enfield once the current-generation Bullet 350 is brought on to the new J platform, which also underpins the Meteor 350 and the new Classic 350.
The Hunter 350 will also be powered by this engine with the same peak power output of 20.2 hp and 27 Nm of torque. The one big distinctive factor between the Hunter and the other J-series 350s will be that it’ll be a good deal lighter, which makes it more accessible to a larger number of riders.

Rest assured, the new generation J-platform 350cc engine delivers on the nostalgic Enfield appeal but in a much more refined package. Take the Meteor and the Classic, for example, which have benefitted from this refinement, along with the addition of gadgets like the Tripper for onboard navigation.
The Hunter 350 will, in its roadster form, be a modern-classic take on the classic Bullet. At a price point of about Rs 1.5 lakh to Rs 1.6 lakh, younger buyers and those new to riding but with their hearts set on buying an Enfield will have the Hunter 350 give them the easiest way to own a Royal Enfield that promises the iconic thump, just like the Bullet has been for a little shy of seven decades. Interesting times ahead!