It comes as no surprise when Ericsson ConsumerLab’s annual report is pointing to how Indians are now using their smartphones. The Ericsson ConsumerLab report, titled The Future of Urban Reality, captured data and insights from smartphone and internet users between the ages of 15 and 69 in India, and suggests that not only has the average time spent online significantly has increased, but more Indians also want. To buy 5G ready smartphones this year. What stands out, however, is that 36 percent of Indian smartphone and internet users surveyed think it’s okay to monitor people’s information to prevent crime, compared to just 13% globally. Is.
• The Ericsson ConsumerLab report says that Indians now spend an average of 3.4 hours a day online – this is linked to students as well as spending an additional 3 hours per day for online classes or work with the remote workforce. Especially on a smartphone, which lasted 5 hours 24 minutes every day.
• 46% of users also spent time on e-learning platforms during the pandemic. Normal web browsing (about 89 minutes a day) and watching short or long video content (about 92 minutes a day) also takes up a large chunk of time. Of the total time spent online, about 10% of the time was also taken up by voice calls.
“Consumers will have added 10 hours of online time per week and 2.5 more services to their daily online activities,” says the Ericsson ConsumerLab report. Globally, 64 percent of consumers believe that by the year 2025, the general stress level in their country will be much higher than it is now.
• Smartphones seem to be the device of choice for accessing the Internet, with 52% of users surveyed in India preferring PCs or laptops. There are many factors that can determine this, including ownership of a laptop and access to wired broadband service. This also means that 4 out of 5 smartphone users are interested in buying a 5G-ready smartphone in 2021 and onwards.
• There is also a certain affinity towards mobile service providers like Airtel, Reliance Jio and Vi. 7 out of every 10 smartphone users believe that the service provider they have subscribed to for prepaid or postpaid connectivity is the market leader in most sectors. Also, over 58% of users surveyed for the Ericsson ConsumerLab report believe that their chosen mobile service provider will be the market leader for 5G services.
• Globally, there has also been a shift towards online shopping. “Prior to the pandemic, online shopping accounted for about 34% of all consumer product purchases globally, including fashion, technology and home decor. During the pandemic, this increased to 53%. Consumers anticipate that online shopping will become a more common feature in the next few days for their shopping needs,” says the report.
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