a product category Apple Has Trails Behind Your Competitors smart speaker Section. But it looks like that may soon be changing. According to recent data from Strategy Analytics, the iPhone maker has more than doubled its share in the smart speaker segment.
According to the research firm, Apple shipped an estimated four million units during the third quarter of 2021. It captured a total of 10.2 per cent of the smart speaker market from July to September this year. The market share was 5.9% during the same quarter in 2020.
Apple turned out homepod mini was the winner for Apple as it was the second best-selling smart speaker in the third quarter of 2021. According to Strategy Analytics data, Google’s Nest Mini was the best-selling device in the smart speaker segment, while Amazon’s fourth-generation Echo Dot was at number three.
Apple entered the smart speaker market in 2018 with the launch of the HomePod smart speaker. However, the speaker didn’t fly well due to its $349 price tag, which made it one of the more expensive models on the market. The Cupertino-based company had announced the ‘mini’ model of HomePod in November last year. apple homepod mini The price was more reasonable at $99. Earlier this year, Apple also introduced new color variants which included Yellow, Orange and Blue.
Coming back to the smart speaker market, Amazon leads the segment with an overall market share of 26.4 percent. Google ranks second with a market share of 20.5%. The third and fourth positions are held by Baidu and Alibaba, which have their respective market shares of 13.6% and 10.8%. With Apple at number five, Xiaomi ranked sixth with 5.1% market share.
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