How Apple is gaining smartphone customers during a global chip shortage

According to data providers, Apple is eating away at its rivals’ smartphone market share as the iPhone maker navigates through the global chip crisis better than other mobile phone makers. Higher iPhone shipments helped Apple garner at least 3 percent market share in global smartphones in the third quarter, according to data from market research firms Counterpoint, IDC and Canalys, even as chip shortages hit the market. Overall shipments dropped by about 6 percent.

Considering how closely tech companies monitor smartphone sales figures, shipment figures are the best indication of what customers prefer. “We are looking forward to another big quarter Apple And we expect they will take the same 20 percent shipment share in calendar year Q4,” said Counterpoint analyst Tarun Pathak.

Apple has handled supply constraints better than many other companies due to its huge purchasing power and long-term supply agreements with chip vendors. iphone 13 Factory closures in Asia and higher demand in the second half of the year led to a reduction in production. Canalys analyst Ben Stanton told Reuters: “The shortfall is at its worst, so Apple is less exposed than many of its competitors because it’s heavily skewed toward premiums.”

According to Counterpoint, shipments of valuable phones generated a record $100 billion in revenue in the third quarter. The Cupertino, California-based company’s supply prowess was on display in China, where it posted 83 percent annual sales growth last quarter, making it one of the top choices for big spenders in the world’s second-largest economy.

Apple grew shipments in the third quarter, while the market leader samsung Electronics and Rivals Xiaomi The iPhone 12 series saw a drop due to price cuts and the latest iPhone 13 devices wooing customers with faster processors and bigger cameras.

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