CHENNAI: Exactly a decade after the various factions of munjali As the family reconciled their various businesses, the growing interest in electric vehicles has left two sections of the family in legal turmoil.
Vijay Munjal and his son Naveen Munjal, who owns hero Electric, liya hai cousin Pawan Munjali, CMD of two-wheeler market leader Hero MotoCorp, in court. Subject of Controversy – Use of the Hero brand name for Hero MotoCorp’s soon-to-be-launched electric vehicle range. victory and Naveen Munjali‘s Hero Electric The company has been in the EV business for 15 years, but since EVs were not top of mind as a business segment till now, the issue of branding did not arise earlier, said sources. With Hero MotoCorp Entering the EV segment in March this year, Vijay-Naveen Munjali Claiming exclusive use of the brand name in the EV sector.
A source close to the matter said, “Now that the trend of electric vehicles has increased, suddenly the use of Hero name has become a brand issue.” “At the end of the day, the main brand is Hero and not Hero Electric so the products of competing companies will face a challenge.”
When contacted, Naveen Munjal declined to comment on the matter as the matter is sub-judice. A Hero MotoCorp spokesperson also declined to comment. Sources said that no out-of-court talks have started between the two groups. “There has been no discussion on this for the last 10 years as no one was interested in entering the EV segment earlier,” said the source.
Vijay Munjal and his son Naveen Munjal, who owns hero Electric, liya hai cousin Pawan Munjali, CMD of two-wheeler market leader Hero MotoCorp, in court. Subject of Controversy – Use of the Hero brand name for Hero MotoCorp’s soon-to-be-launched electric vehicle range. victory and Naveen Munjali‘s Hero Electric The company has been in the EV business for 15 years, but since EVs were not top of mind as a business segment till now, the issue of branding did not arise earlier, said sources. With Hero MotoCorp Entering the EV segment in March this year, Vijay-Naveen Munjali Claiming exclusive use of the brand name in the EV sector.
A source close to the matter said, “Now that the trend of electric vehicles has increased, suddenly the use of Hero name has become a brand issue.” “At the end of the day, the main brand is Hero and not Hero Electric so the products of competing companies will face a challenge.”
When contacted, Naveen Munjal declined to comment on the matter as the matter is sub-judice. A Hero MotoCorp spokesperson also declined to comment. Sources said that no out-of-court talks have started between the two groups. “There has been no discussion on this for the last 10 years as no one was interested in entering the EV segment earlier,” said the source.
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