Shah Rukh Khan commanded a massive fan base, with admirers eager to meet him and capture a moment in a photograph. However, an exciting twist unfolded – fans had the opportunity to co-star with the charismatic actor in a Sunfeast Dark Fantasy ad. Yes, you heard it right; fans could feature alongside the ‘Jawan’ star in the brand’s advertisement.
The Sunfeast Dark Fantasy ad elevated its ‘Har Dil Ki Fantasy’ campaign by providing an extraordinary opportunity for people to share a screen with the brand ambassador, Shah Rukh Khan, through the ‘#MyFantasyAdWithSRK’ campaign. For the first time in India, using GenAI, fans could recreate Sunfeast Dark Fantasy’s advertisements featuring Shah Rukh Khan with the help of just a selfie. Sunfeast Dark Fantasy also encouraged participants to share their personalized ads on their social media handles. This initiative utilized Generative Artificial Intelligence Technology (‘GenAI’). In collaboration with their media partner IPG, ITC Sunfeast Dark Fantasy joined forces with Akool to bring this innovative technology to life, offering a unique and unprecedented experience for every Shah Rukh Khan fan. Five of these personalised ad also made it to the national television.
By harnessing the power of Generative Artificial Intelligence Technology (GenAI), Sunfeast Dark Fantasy set new standards for its campaign. The innovative campaign went beyond conventional advertising, providing each individual with a rare chance to “co-star” alongside their adored Shah Rukh Khan. This groundbreaking approach brought to life the fantasy of every participant, featuring them in the Dark Fantasy ad and making the campaign a truly immersive and personalized experience.