New Delhi: As the year comes to an end, Meta (formerly Facebook)-owned WhatsApp on Thursday announced its 2021 Year-End Review, capturing key highlights, including Including the rollout of chatbots built in partnership with the government. In order to access information related to COVID, the launch of WhatsApp Business app that enabled small and micro businesses and “Pay on WhatsApp” feature which intends to enhance financial solutions for everyone in the country.
The world’s most popular messaging platform also rolled out several features and updates throughout the year and has been used by millions to stay connected when physical distancing was the norm during the pandemic.
“During the pandemic, around the world, WhatsApp became one of the most used and trusted ways for people to connect with family and friends, as well as for users to interact with businesses. We are humbled and pleased that we can serve India during the challenging times of the pandemic by creating custom helpline solutions in partnership with the Central and several state governments and civic actors to offer COVID relief solutions that citizens depend on Can,” Abhijit Bose India Head, WhatsApp said in a statement.
Around 2022, WhatsApp is committed to connecting the world privately, enabling businesses to engage with their customers in meaningful ways, supporting governments to drive effective civic engagement and efficient governance, as well as , continues to strive on its mission to drive financially. and large scale digital inclusion in India.
Here are the highlights of the WhatsApp India Year-in-Review for the year 2021.
payment on whatsapp
This was the year WhatsApp introduced “pay on WhatsApp” to more people in India. The company says that Payments on WhatsApp has the potential to bring millions of Indians into the digital payments ecosystem and hence promote financial inclusion and digital and financial literacy. 2021 saw the launch of several new features for India with the goal of making digital payments easier.
WhatsApp chatbots for the fight against Kovid and the vaccination campaign
Since the start of the pandemic, WhatsApp has been one of the preferred mediums for people to find official information, seek and receive support, and stay connected. In 2021, the role of WhatsApp matured as central and state administrations used the WhatsApp Business platform to stay connected with citizens to provide more efficient governance and citizen engagement as well as drive vaccination across the country.
This year, 15 state governments launched dedicated COVID helplines on WhatsApp for multiple COVID-related use-cases, from access to resources to booking immunization appointments. The MyGov chatbot on WhatsApp is equipped to handle many different types of requests including vaccine certificate downloads, appointment bookings, etc. So far, over 55 million people have accessed the bot, over 12 million vaccine certificates have been downloaded and millions of vaccination appointments are being made.
Improve user experience and security on WhatsApp
WhatsApp has launched several product updates and features to improve the user experience and enhance security on the platform. Some of the new momentary features, Vanishing Messages, One View, and the default disappearing mode with multiple durations are aimed at giving users more control and privacy.
With user security being a top priority, WhatsApp launched features such as message level reporting where the user can access a specific message, Touch ID and Face ID for iPhone, and fingerprint lock and encrypted backup for Android, providing additional layers of security for users. Reporting accounts by offering Other innovative product features like Desktop calling, Archive 2.0, Joinable calls, Cross-platform migration, Upvoting important messages, Sticker packs, Media web editor on the web, Stickers in status, among others, helped bring people together in a personal way. is of.
WhatsApp for Businesses of All
Apart from building impressive India-first partnerships, there are traditional sectors like education, healthcare, financial services that utilize the power of WhatsApp Business Platform to provide their services to the underprivileged and marginalized communities at large, thereby building an inclusive India. it happens. The free-of-cost WhatsApp Business app is being used by over 15 million small and micro businesses to grow their digital presence.
,