Gujarat: Head buried in PR mud, African ostrich thrown in fall | Ahmedabad News – Times of India


Ahmedabad : Gujarat Tourism Department The elephant in his preaching room is ignored: his ignorance of the fact that the ostrich is not a native of Gir.
In an advertising video released by the department, a pair of flightless African birds can be seen pecking at some snacks in the habitat of Asiatic lions. The department wanted to cry about the wildlife wealth of Gir, but to no avail.
In another video, the wolf is crying with joy, although the picture is of a jackal. These blunders have angered wildlife experts. The department defends that the videos are out of date and have already been taken back. But wildlife experts point out that the video’s punchline lets the gaffe cat out of the bag: “Come back to life”. Experts say that the line clearly indicates a post-Covid invitation.
Conservationist and former member of the State Wildlife Board Bhushan Pandya said the tourism department’s advertisement clips have gone viral. He added that the videos are also circulating in the circles of wildlife experts across India. He said the errors are shameful. “One can understand that the tourism department will not have the expertise,” he said. “But they should consult professionals like forest department officials before issuing the advertisement.” Harit Shukla, Gujarat “These are old advertisements and were withdrawn by the department after pointing out errors,” the government’s tourism secretary said. Gujarat Tourism Corporation MD Jenu Devan reiterated Shukla’s statements and said that the department would be more careful in future.
‘Lack of coordination between forest, tourism departments’
Talking about the earlier, the tourism department has displayed the pride of the state by depicting an African lion on the logo. A senior forest department official said that last year, the department had released a social media campaign with the same blooper. “How can they show an ostrich in the jungles of Gujarat and that too in Gir? It seems they are advertising without contacting the forest department,” said the official.
“The content appears to have been taken randomly from online sources. These examples show that there is no coordination between the forest and tourism departments.” A senior Gir official said about the video: “There are no ostriches in the Gir sanctuary. Ostrich are found in open, arid and semi-arid habitats.”
The officer said: “The person making the video must have assumed that the ostrich’s landscape was of Gir.” The official added: “When I was in Gandhinagar, I had asked tourism officials to verify the facts for the expeditions.” He said that if publicity material is run through the Forest Department first, then such errors can be prevented.