The tech giant has posted an all-time record revenue in the second quarter of 2021. During your quarterly earnings call, Google disclosed that it reported revenue of $65.1 billion while its profit was $18.9 billion. This is the fifth consecutive quarter where Google has posted record numbers.
Who are the biggest revenue drivers for Google
Beautiful pichai“The heart of what we do is search,” said CEO, Alphabet and Google, during the earnings call. And it is this search that is creating a buzz among the mullahs. The search business contributed $37.9 billion to Google’s revenue. Google ads remain at the core of search revenue, followed by youtube advertisement. YouTube contributed $7.2 billion in quarterly revenue. Search and YouTube remain the biggest growth drivers for Google.
Breaking down the numbers further, Ruth Porat, CFO, Google, said total Google services revenue was $59.9 billion, up 41%. Google search and other advertising revenue of $37.9 million, up 44% in the quarter. Apple’s app transparency tracking feature didn’t have much impact on Google. Porat said, “In context iOS 14 Changes in particular, they had a minor impact on U2 revenue. ”
Other tech companies that rely on targeted ad-based revenue have complained about Apple’s convenience. Snapchat and Facebook both said it had a huge impact on their revenue.
Pichai also revealed that YouTube recently crossed 50 million music and premium subscribers, including those in the test. He further added that YouTube Shorts is seeing high adoption rates. Pichai said that in the past year, the average number of daily creators has more than doubled for the first time.
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