Google currently uses artificial intelligence in its advertising business to make simple suggestions that lead people to buy things.
Google is reportedly planning to incorporate generative artificial intelligence into its advertising business in the coming months as big tech companies race to adopt the technology.
Google is reportedly planning to incorporate generative artificial intelligence into its advertising business in the coming months as big tech companies race to adopt the technology.
According to the Financial Times, the tech giant is preparing to integrate its generative AI technology, which powers its Bard chatbot, into the Performance Max program as well.
Display Max is a program Google has introduced since 2020 that uses an algorithm to determine where ads should run and how marketing budgets should be spent, as well as generating simple ad copy .
Google currently uses artificial intelligence in its advertising business to make simple suggestions that lead people to buy things.
However, according to the report, by incorporating its most recent generative AI, it will be able to develop much more sophisticated ads, similar to those created by marketing agencies.
Furthermore, the report noted that, with this technology, advertisers can supply “creative” content such as imagery, video, and text related to a particular campaign. Meanwhile, Google is reportedly developing a new AI-powered search engine.
The company is currently in the early stages of developing a search service that aims to provide a highly personalized experience by anticipating users’ needs. The company is also developing a suite of new AI features for its existing search engine under the codename “Magi”.
read all Latest Tech News Here
(This story has not been edited by News18 staff and is published from a syndicated news agency feed)
