Google limits or restricts advertisements containing content related to certain sensitive topics or events, such as videos related to firearms or tragic events. This is the first time Google has added climate change denial to the list.
Facebook, Google’s main competitor for digital advertising dollars, has no clear policy that outlaws climate change denial ads.
In addition to not engaging in climate change misinformation, advertising agencies have begun in an echo of their distance from the tobacco business decades ago. Re-evaluate your engagement with fossil-fuel customers. Agencies like Forsman & Bodenfors have signed a pledge not to work for oil and gas producers. There has been increased demand by the industry to ban advertising on city streets and sponsor sports teams.
Greenpeace USA and other environmental groups filed a complaint with the Federal Trade Commission earlier this year accusing Chevron of “relentlessly misrepresenting its image to appear climate-friendly and racially justice-oriented” Was. while its commercial operations relied heavily on climate-polluting fossil fuels.” Exxon faces lawsuits from Democratic officials in several states for using ads in other ways to deceive consumers about climate change. has been accused of.
Publications such as the British Medical Journal, The Guardian and the Swedish publications Dagens Nyheter and Dagens ETC have limited or stopped accepting fossil fuel advertisements. The New York Times prohibits oil and gas companies from sponsoring its climate newsletter, its Climate Summit or its podcast “The Daily,” but it allows the industry to advertise elsewhere.