New Delhi: Meta-owned social media platform Instagram has reportedly started testing a new way to help creators earn more money. According to a media report, Instagram has announced Instagram Subscriptions, a new business model that will allow creators to build foundations with the support of their communities.
Meta launched a similar feature, Facebook Subscriptions, in June 2020 for creators of the popular social media platform. According to the report of GSM Arena, the company is now extending the same business model to Instagram.
Instagram said that with the introduction of Instagram subscriptions, it aims to “develop deeper relationships with your most engaged followers and increase their recurring monthly income by providing customers with access to exclusive content and benefits.”
Subscribers, on the other hand, will receive the benefits of Subscriber Lives, Subscriber Stories and Subscriber Badges upon subscription.
Instagram will be rolling out Instagram subscriptions to a limited number of creators in the US. However, the social media platform has said that it plans to roll out the feature to more creators in the next few months.
The recently launched subscription feature will allow creators to unlock and add a ‘subscribe’ button to their Instagram profiles. Creators will be allowed to set a monthly price of their choice.
Instagram has also added that the platform will not charge creators for these subscriptions until 2023, which shows its commitment to supporting the platform’s creators. Read also: SC to Supertech: Give money back to all home buyers
As of now, it is not clear when Instagram will launch Instagram subscriptions globally. According to media reports, if the testing goes smoothly in the US, Instagram will roll out this feature in other major markets in a few months. Read also: EPS Pension Disbursement Rules 2022: Check when pension money will be credited to your account
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