Not just on radio, Prime Minister Narendra Modi’s monthly ‘Mann Ki Baat’ program is now available on all major audio or music platforms.
This includes platforms such as Amazon Music, Spotify, Hungama, Gaana, JioSaavn and Wynk, a government official told News18. All of these feature ‘Mann Ki Baat’ to ensure that people can listen to the address seamlessly on the audio platform wherever they go.
“Besides TV, radio, NaMo app, YouTube and physical programs where people listen to monthly programs, this will also increase the reach of ‘Mann Ki Baat’, especially to the younger generation,” the senior official said.
PM Modi delivers ‘Mann Ki Baat’ address on the last Sunday of every month, the primary objective of the program is to establish dialogue with the citizens on the issues of day to day governance. The government says that this helps the PM reach out to people across the country through radio and every citizen gets an opportunity to connect, give suggestions and be a part of participatory governance through the Prime Minister’s radio address.
Mann Ki Baat starts on Alli India Radio (AIR) is broadcast in 21 regional languages, 31 local dialects and 16 foreign languages since October 2014 and is the most popular radio program in India according to the government. It is broadcast on AIR network’s 326 channels including MW, SW, FM and DRM, 24×7 live, live streaming on NewsOnAir app and AIR’s YouTube channel. It is broadcast simultaneously on Prasar Bharati’s radio, TV and digital platforms.
Thirty-four DD channels and about 91 private satellite TV channels broadcast this radio program across India and it has garnered 118 million viewership and 143 million reach in the year 2020, the government told Parliament earlier this year. “This has created a renewed interest and awareness in traditional radio,” Sarkar said then.
All India Radio conducted a telephonic quick feedback study in 15 states in November 2018, which showed that the popularity of Mann Ki Baat also increased the popularity of All India Radio. Further, the television viewership of Mann Ki Baat on DD Network increased from 100 million viewers between June, 2018 to December, 2018 to 132 million between June, 2019 and December, 2019, as per an official reply in Parliament last year. Was.
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