Business

From PNB, Jeevansathi to KitKat; Several brands jump into ‘doodh and kheer’ trend started by Blinkit, Zomato

January 7, 2023
Bharat Times English News

New Delhi: The ad collab of Blinkit and Zomato is being highly praised by the netizens. The picture has gone viral and has received a lot of appreciation for the creativity and ingenuity. The campaign was so successful that it forced other brands to jump on the bandwagon by sharing memes related to the campaign.

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Zomato and Blinkit came together to form a billboard collaboration for marketing and advertising. He used the popular Bollywood film dialogue ‘Maa tujhe salaam’, in which the protagonist once said, “Doodh maangenge, kheer denge; Kashmir mangoge, cheer karenge.”

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Both put their hoardings close to each other to show cooperation. On the billboard of Blinkit near Zomato, it was written, Doodh maangenge, doodh denge. Zomato’s billboard was installed at a short distance. Another line of the proverb is written, ‘You will ask for kheer, you will give kheer.’

Here’s how different companies are sharing their trendy lines:

Jeevansathi joined the trend and comes with another banner which reads, “Pyaar mangoge, haath peele kar denge,”


While every parent used to say that if they have a banner like this, “You will ask for permission, you will not give it.”

TrulyMadly also came up with a good one and wrote, “Pyaar magoge, sacha denge.”

Chocolate brand Kitkat also made one which reads, “Nahi mangoge, phir bhi break denge.”


Public bank Punjab National Bank also joined the trend, with a billboard that read, “Instant Account Mangoge, Tab Banking Denge.” It created 4 more variants, such as “Ask for savings, will give 8.10% on 666 days FD plan” or “Will ask for bank from home, will give WhatsApp banking.”

This is how they react.