The movie ‘Salaar: Part 1 – Ceasefire,’ starring Prabhas, is set to be released on December 22. The film is heading for a competitive clash with Shah Rukh Khan’s ‘Dunki,’ which is scheduled to hit theaters on December 21. Vijay Kirgandur, the producer of ‘Salaar,’ acknowledged the potential conflicts over screen allocation with ‘Dunki’ and hinted at the possibility of ‘ugly fights.’
Speaking with Bollywood Hungama ‘Salaar’ producer Vijay Kirangdur addressed the issue of ‘Salaar’s clash with ‘Dunki’. He said, “We don’t want things to be ugly. We are already having meetings with the exhibitors and distributors. When we have a solo release, the occupancy generally will be around 60-70 percent. Some screens will go to ‘Aquaman’, but between Salaar and ‘Dunki’, we hope to get 50–50 screens in the best scenario. In such a scenario, if an occupancy of 90-100 percent is achieved, it’ll be a good result for both films.”
He added “Even if we get more screens, the occupancy will go down to 60 percent or 70 percent. What we are planning is that we should get more occupancy, even if we get fewer screens than what we would have got if Salaar was a solo release. Even overseas, these discussions are going on. Programming is the key now and that’s what we are focusing on, without getting into ugly fights.”
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Vijay explained the multiple delays in the release of ‘Salaar’ and disclosed that they chose December 22 due to ‘astrological reasons.’ He stated, “We announced the date based on our beliefs. So, yes, we do believe in certain aspects. We always plan our dates in this manner for 10–12 years, and we’ll do so even in the future. That’s how we announced December 22, and then we didn’t prepone a day though ‘Dunki’ and ‘Aquaman’ are coming on December 21,” the producer added.