There is going to be a shortage of liquor in the national capital just ahead of the festive season as all the private liquor shops/vendors are shutting down their shops till November. This is happening because of Delhi government. new liquor policy. festival background, wine association The chief also warned the government that this action could lead to black marketing and hoarding of liquor. And the union chief also requested the government to ensure smooth and adequate supply of liquor. How this policy brings about a wave of change for the customer experience is something we will have to watch and see, but one thing is for sure that this move will change the face of the liquor industry in Delhi.
So here is a list of 10 things we all should know:
1. Under the new liquor policy, the government has received 215 bids for retailers in 32 zones across the city, retail liquor sales licenses have already been allotted to the highest bidders in 32 zones, each in approx. There are 10 wards and 27 liquor vendors.
2. The Delhi Excise Policy, 2021 orders the government to exit the liquor business in an effort to eradicate alcohol availability, customer experience, service and brand suppression.
3. According to the Excise Department, Zone 28 covering areas like Dwarka-A, Deoli, Bhajanpura, Kardampuri and Quraysh Nagar had the highest bid of Rs 357 crore.
4. In terms of profit earned by the government against the base price, Zone 32, which is the airport zone, topped the list as it went for Rs 235 crore as against the reserve price of Rs 105 crore – which is almost almost 124% higher. Reserve price.
5. Due to this new policy, 276 privately run liquor shops will remain closed from October 1 to November 16. However, a sigh of relief amid the chaos is that the government-run 573 liquor shops will remain open and ensure smooth supply of liquor in the national capital.
6. Unlike the old policy, in which the seller was not allowed to give any rebate on MRP, the new policy would leave it to the licensee to decide on these matters. Hence, customers will be able to avail discounts, discounts etc. under the new policy.
7. The policy is also intended to provide a good experience to the liquor buyer, hence it is imperative that each seller is provided with a walking experience and designed accordingly. The policy mentions specific features of the store such as it should have closed glass doors and be air conditioned and well lit. The policy will enhance the customer experience.
8. The new liquor policy is not just customer centric, in fact, it will fill the exchequer of the government. And highlighting this, the Deputy CM of Delhi said that with the implementation of the new liquor policy, the city government is expected to earn around Rs 10,000 crore in a year from the sale of liquor shops.
9. The policy may rationalize the prices of liquor. It will be decided to compare the prices in the adjoining states, hence the policy to prevent smuggling will have competitive liquor prices in the national capital.
10. Keeping in view the festive season, Delhi Government has passed instructions to all Government Liquor shops to maintain adequate supply of liquor.
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