Happn, a popular dating app in India and across the world, has announced new voice-based features to bridge the online gap between users amid the COVID-19 pandemic. The company says users will soon be able to add an audio note of up to two minutes to their profile, which will essentially introduce themselves. It can also help others differentiate between bots and legitimate profiles that lurk on many dating and social media platforms. Happen says the new features will roll out first in France and Argentina, then in other markets.
Another feature coming to the platform is ‘Audio Calls’, which allows users to talk to each other directly from the app. The audio call was also introduced on Happn’s popular competitors Bumble and Tinder to keep users on their respective platforms. It can also save you the hassle of adding ‘matches’ to other personal platforms like WhatsApp and Instagram. Audio calls use Wi-Fi or Internet connectivity to function. Happn also plans to offer a “feed” of profiles in which users will be able to voice search for their “potential crush” before viewing the rest of their profiles. The company explains that users will have the chance to fall for the resonance or sentiment and take advantage of the opportunity to get to know someone “in a completely different way.”
According to a survey conducted by Happn, 75 percent of respondents believed in the importance of voice because tone “plays a considerable role.” Speaking more about the development, Happn CEO Karima Ben Abdelmalek said, “We are sure the next major development will see singles offer more emotion in their experience, allowing them to truly recreate the feeling of a real-life encounter. These voice features are another step in this process.” Users must ensure that they are using the latest version of the app to enjoy these features.
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