Can the Grand Vitara be Maruti Suzuki’s Katana in a combat in opposition to Korean diesel SUVs? – Instances of India

Maruti Suzuki is all set to deliver the Grand Vitara again within the type of an all-new SUV that’ll make its debut on twentieth July. Regardless of being the market chief, Maruti has solely the Brezza within the quickly rising SUV phase presently. It does not come as a shock then that India’s main carmaker ranked solely fifth in SUV gross sales within the nation final yr. In distinction, Hyundai was the main SUV firm in 2020 and 2021 with the Creta being its best-selling SUV. This makes the Grand Vitara a crucial product for Maruti Suzuki and unsurprisingly the corporate is betting quite a bit on the brand new automobile. Additionally, the Grand Vitara SUV will introduce a number of applied sciences that can be a primary and extra importantly much-needed ones to carry off the continuing Korean and European onslaught within the phase. Naturally, with a mannequin being so essential there are certain to be many questions and doubts about it. Therefore, with a view to get a greater understanding of issues we spoke to Shashank Srivastava, Senior Govt Director, Maruti Suzuki India Restricted (MSIL).

Shashank Srivastava, Senior Executive Director, Maruti Suzuki India Limited (MSIL)

Shashank Srivastava, Senior Govt Director, Maruti Suzuki India Restricted (MSIL)

Why deliver again Grand Vitara?
When requested in regards to the cause for bringing again the Grand Vitara moniker, Srivastava stated that the title is thought globally as one of many most interesting SUVs made by Suzuki. Because it already enjoys a wealthy legacy and the traits related to the title are in sync with the brand new SUV, the match was a really apparent one.
A key first for Maruti Grand Vitara would be the entry of the corporate into the compact SUV phase, which is presently dominated by the likes of the Hyundai Creta and Kia Seltos. Srivastava advised us that the SUV phase accounts for about 40% of the full market. Of this, 22% comes from entry-level SUVs (For instance, the Brezza), 18% from mid-SUVs (Creta) and 1% from premium SUVs (Fortuner).
“I am positive we’ll go up within the rankings however how far and the way rapidly that occurs depends upon the efficiency of Grand Vitara. This is the reason we’re wanting ahead to seeing how our product fares in order that we are able to transfer up and compete with the highest manufacturers within the phase.”, he added.
Lastly a hybrid Maruti!
Now earlier than you go for my jugular for terming the Grand Vitara as Maruti’s first hybrid, permit me to make clear that my reference is in the direction of a powerful hybrid system. Maruti Suzuki has had the gentle hybrid (Good Hybrid) tech for a while now, however the Grand Vitara would be the first to come back with an non-obligatory sturdy hybrid system. Which means that the automobile will use a battery and electrical motor along with the engine. This is not going to solely improve gasoline effectivity considerably however decrease emissions as effectively. Nonetheless, it needs to be famous that diesel continues to be a well-liked gasoline on this phase with some fashions having a cut up of round 60%. With no diesel and a petrol-only SUV, one would not be solely fallacious to doubt the power of Grand Vitara to mount a full-scale assault on its Korean rivals.

2022 Grand Vitara front silhouette

2022 Grand Vitara entrance silhouette

Responding to the identical, Srivastava stated that “within the total market, diesel has come down dramatically from an earlier 58% to 17%. Additionally, for the reason that costs between petrol and diesel are so shut there isn’t any huge benefit now of getting a diesel engine. That stated, within the SUV phase some folks want diesel engines not due to financial reasoning, however because of the greater torque. The explanation why the mid SUV phase has a big share of diesel is that there isn’t any sturdy petrol variant accessible that gives the mandatory mixture of energy with excessive gasoline effectivity. The Grand Vitara Hybrid will finally change this state of affairs within the mid SUV phase.”
Talking additional in regards to the effectivity of the system, Srivastava stated: “The true spotlight of this method is that it operates within the EV mode for a big share of the time. When driving within the metropolis it can run on battery energy, thereby translating into excessive gasoline effectivity and decrease emissions. Second, this EV mode does not require an enormous charging infrastructure as it’s self-charging. Moreover, whenever you begin the battery-powered SUV, it begins with flat torque and drives easily and quietly making the experience higher. Lastly, on the ability efficiency entrance whenever you want additional energy, each the petrol engine and electrical motor energy the wheels leading to a clean, thrilling, and extra highly effective drive.”
Responding to our query in regards to the price-positioning of the Grand Vitara in opposition to diesel SUVs, he stated that whereas the value can be revealed at a later stage, Maruti Suzuki will guarantee the customer will get nice worth. He added that an essential issue working in opposition to diesel proper now’s the brand new emission norms that can make it troublesome to improve diesel autos and subsequently there’s a huge query mark over the way forward for diesel engines.

2022 Grand Vitara rear silhouette

2022 Grand Vitara rear silhouette

On the finish of the dialog, it was clear that Maruti Suzuki shouldn’t be leaving any stone unturned to make sure the Grand Vitara seems to be an enormous success. Whereas the shopper would be the closing decide of that, we are able to let you know one factor with certainty – the mid-size SUV phase goes to undergo an enormous shift with the introduction of the Maruti Suzuki Grand Vitara, particularly because of the possibility of gentle and robust hybrid methods. Maruti Suzuki has been a lowly fifth within the SUV phase however that might change very quickly with the Grand Vitara (in fact, if priced accurately). The combat on this phase will certainly be robust for Maruti Suzuki however the firm can be hoping that the Grand Vitara will change into their Katana sword as until that occurs it will be onerous to reclaim territory that’s dominated by the Korean siblings presently.
Maruti Suzuki Grand Vitara’s launch date hasn’t been finalised but however manufacturing is about to start out in August so it will not be lengthy after that for the value announcement to happen. Keep tuned to TOI Auto for well timed updates.
Tags: Maruti Suzuki Grand Vitara SUV, 2022 Maruti Suzuki Grand Vitara