Bumble users can now select up to five badges from over 100 languages globally.
According to an internal study by Bumble, people who added at least one language badge saw a 34 percent increase in their matches compared to those who didn’t.
- News18.com
- Last Update:November 15, 2021 at 5:43 pm IS
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Popular female-centric dating app Bumble has added new ‘language badges’ to help its community in India show what language they speak on their profiles. bumble And other dating apps are experimenting with new features and pushing to gain market edge as the country gradually eases restrictions related to COVID 19. Bumble users can now choose from up to five badges from over 100 languages globally and over 30 in India. According to an internal study by the company, people who added at least one language badge saw a 34 percent increase in their matches compared to those who didn’t. Since its launch in India, the top five most used language badges on Bumble profiles are English, Hindi, Marathi, Punjabi and Tamil.
Speaking on the development, Samarpita Samaddar, India communications director at Bumble, said the new language badges will allow users to “find the people they are most compatible with” and to make connections more “meaningful”. Over the past year, Bumble has rolled out several updates to its platform, including introducing 150 new interest badges to dating profiles and the launch of its “”.night inThe feature, where two people can participate in an interactive game during a video chat. The company recently launched Snap’s AR Lens within Bumble Video Calls and Video Notes that uses Snapchat’s technology.
Bumble has yet to be added voice prompt feature Which is running on rival dating apps like Happn and Hinge. It essentially allows users to record and add voice notes instead of a text-based bio. Most recently, Bumble posted its first gradual decline in user growth since the dating app owner went public in February, as fresh pandemic restrictions dented demand in some markets. In the third quarter, total paying users fell 2 percent from the previous quarter to 2.9 million, as global Delta variant surges prompted renewed lockdowns, reduced consumer spending on dating app subscriptions and in-app purchases, Reuters told.
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