New Delhi: Mondelez India-owned health drink brand Bournvita on Monday rubbished a social media influencer’s claims of it having high sugar content, terming as “unscientific” a video posted by him which “distorted the facts”. projected and made false and negative inferences”.
The video was taken down by influencer Revanth Himatsingka after the company was served a legal notice, but it was widely circulated on social media platforms, causing an uproar at the confectionery major. ,ALSO READ: Top 10 most iconic Apple Stores in the world: Check out the list,
Refuting this, Bournvita said in a statement that over the past seven decades, it has earned the trust of consumers in India as a scientifically formulated product that adheres to quality standards and abides by the laws of the country. ,Also Read: Apple launches first retail store in Mumbai: Check out five lesser known facts,
“We would like to reaffirm that the formulation is scientifically designed by a team of nutritionists and food scientists to provide optimum taste and health. All our claims are verified and transparent and all ingredients are regulated approval is received.
Bournvita spokesperson said, “All necessary nutritional information has been mentioned on the pack to enable consumers to make an informed choice.” ,
It further added: “As we continue to see an unusual and unusual amount of traction on the post, we were constrained to seek legal recourse to avoid misinformation. We have clarified the correct facts to address our concerns.” Also released a statement to do and share.” consumer.”
However, the company also clarified that it “has no role in the activities surrounding the presenter’s Twitter account”.
The deleted video has been viewed nearly 12 million times and was also shared across social media platforms. It was later shared by actor-politician Paresh Rawal and former cricketer and MP Kirti Azad.
In the video, Himatsingka, who describes himself as a nutritionist and health coach, has claimed that Bournvita contains sugar, cocoa solids and cancer-causing colourants.
However, they removed the video after the legal notice and posted a statement on Instagram saying: “I have decided to remove the video from all platforms on 13th April 2023 after receiving a legal notice from one of the largest law firms in India.” Have decided.
“I apologize to Cadbury for making the video. I did not plan or intend to infringe any trademarks or defame any company nor do I have the interest or resources to participate in any court case and I Request companies not to pursue this legally.” They said.
Bournvita said in its statement, “We would like to emphasize again that it is scientifically formulated by a team of nutritionists and food scientists to provide optimum taste and health.
It added, “All our claims are verified and transparent and all ingredients have regulatory approvals. All necessary nutritional information is mentioned on the pack for consumers to make an informed choice.”
The company stated that Bournvita is best consumed with 200 ml of hot or cold milk as highlighted on the pack.
“Each serving of 20 grams of Bournvita has 7.5 grams of added sugar, which is almost one and a half teaspoons. This is much less than the daily recommended intake limit of sugar for children,” Mondelez India, which owns the popular brands, said. Said like Cadbury Dairy Milk, 5 Star, Oreo Cookie and Gems.
Also, on caramel color (150 °C), Bournvita said, “it is within the acceptable limits as per the guidelines defined by the regulations.” It added, “All the ingredients are safe, approved for use and are within the permissible limits as per regulatory guidelines.”