Swiggy And CoinDCX Viacom18’s streaming platform Voot has been roped in as sponsors for the six-week digital exclusive season. Big Boss OTT. In line with the partnership, Swiggy and CoinDCX will engage with customers in Bigg Boss. With this partnership, Swiggy will enable fans to interact with their favorite contestants once every week on Bigg Boss OTT. CoinDCX on the other hand will contribute by creating awareness and educating users about cryptocurrencies through content integration and digital interactions. CoinDCX will also carry a specially designed ‘Branded Zone’ in the Bigg Boss house where it will share screen-time with the contestants in the house.
Swiggy is an industry titan and at the forefront of the online food-delivery market. With this year approaching his seventh birthday, the contestants of the Bigg Boss show will be participating in the celebrations on Bigg Boss OTT. CoinDCX, one of the leading cryptocurrency exchanges in India, is committed to building trust with audiences through education to foster better awareness of the cryptocurrency world and foster greater credibility.
Crypto exchange, Big Boss has come up with OTT with a trivia quiz called ‘Hazaron Jeetenge Crore Bounty’, which is specially designed for Voot fans. This will allow quiz participants to play and earn rewards while watching the show.
Speaking on the new partnership, Chanpreet Arora, Head, AVOD, Viacom18 Digital Ventures, said in a statement, “Bigg Boss OTT is a pioneering move that seamlessly blends entertainment and technology. Voot sets new benchmarks every year. And Bigg Boss OTT will now take Bigg Boss to newer heights by curating an immersive, engaging and innovative experience for our viewers.Given the all-digital play, Bigg Boss OTT will be able to provide viewers with polls, quizzes, voting and more. Designed to empower you with some one-of-a-kind interactive features that enliven the medium, thus changing the narrative of reality shows and introducing a new paradigm of engagement.”
Arora was also quoted as saying, “Bigg Boss OTT, power-packed with gamification and engagement, has successfully garnered the patronage of cutting-edge brands and we have Swiggy and CoinDCX as our “co-powered” sponsors. Excited to welcome you in. We are inspired to explore new ways to engage our viewers while partnering with top brands for India’s biggest reality show!”
Swiggy and CoinDCX both see this partnership in line with their brands as the audience falls within the same categories they target. In another statement, Swiggy Marketing Director Umesh Krishna K said, “When we started our partnership with Voot for Bigg Boss in 2018, we were blown away by the viewership on VOD. Bigg Boss helps us connect with our core audience through advertising and meaningful integrations, and we expect this year’s engagement to be far-reaching. “
Giving his views on the partnership, Ramalingam Subramaniam, Head of Marketing and Communications, CoinDCX, said in a statement, “I believe the audience that CoinDCX appeals to is well connected with Voot. The OTT platform already has a huge chunk of audience which falls under the same category that we focus on. This makes it a perfect fit for us.”
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