Netflix increased prices for its plans first in the US and then in the UK and Ireland earlier this month. Now, the company has announced that it is working on ending password sharing on the platform, a practice that is actually more common than Netflix subscriptions. Netflix announced that it is cracking down on the widespread practice of sharing passwords between people who don’t live in the same household. The company plans to make password sharers pay an additional fee for the privilege, the company said in a blog post.
“We’ve always made it easy for people who live together to share their Netflix account with features such as different profiles and multiple streams in our Standard and Premium plans. While these have been hugely popular, they have been very popular. Has also created some confusion about when and how Netflix can be shared. As a result, accounts are being shared between households – impacting our ability to invest in great new TV and movies for our members,” said Chengyi Long, Netflix’s director of product innovation.
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How Netflix Password Sharing Fees Will Work
As a test, Netflix has started a trial in three countries – Peru, Costa Rica and Chile. There, a sign for subscribers to add an additional audience to their package at a discounted price of CLP 2,380 (approximately Rs 230), $2.99 (approximately Rs 230) in Costa Rica and PEN 7.9 (approximately Rs 160) in Peru is indicated. will get. Subscribers to the Basic, Standard and Premium plans can enable those who share their account to transfer profile information to a new account or an additional member sub-account – Viewing History, My List and taking into account individual recommendations. Netflix hasn’t said how long it plans to run this test before a wider rollout.
This isn’t the first attempt to end Netflix password sharing
Now, this isn’t the company’s first attempt to eliminate password sharing with people who aren’t customers themselves. Last year, Netflix experimented with an account verification tool to prevent unauthorized users from using others’ Netflix accounts.
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However, the new fee comes in the form of a more strategically-thought-out plan from the streaming giant. With this, the company can continue to grow its subscriber base which has remained stable over the past few months.
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