Singer-songwriter Armaan Malik is widely known as the prince of romance. The trendsetters are currently receiving a lot of love and appreciation for their newly released English song, U. Making sure that his fans find something new with every song, the music sensation has also launched the song on the short video app Moj.
The Indian video-sharing app has a large number of users across the country. In just 5 days of launch, the song has been played over 2.2 billion times on the app, thus topping the song charts and trending on the digital medium.
Speaking about his music videos, Armaan said, “I really enjoy interacting with fans and I love how short video apps like Moj give more opportunities for this! For my new song ‘U’. So we have tried our best to connect with the lyrics of the song. This song portrays your warm fuzzy feeling of finding the person with whom you are ready to take that leap. The one you love and who your heart is. lives in.”
“It is heartening to see people’s reaction to the hashtag Think About You. The way I get closer to my fans and their feelings is really special to me.”
Shashank Shekhar, Senior Director, Content Strategy & Operations, ShareChat, said, “We are constantly exploring new avenues to build and strengthen a creative force at the national level. The growing popularity of short video content is accompanied by the development of innovative collaborations. Armaan You (#ThinkAboutYou) are a creative marvel and we are very happy to be a part of this song’s journey.”
Short video apps have been in the news lately, and Moj has set a benchmark in the industry. Not only are they giving digital enthusiasts wings, but they’re also finding innovative ways to inspire them – whether it’s through exciting challenges or updating fans with the lives of their favorite celebrities.
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