Apple may rival the Amazon Echo Show 15 with a bigger-screen iPad – Times of India

Apple Reportedly working on a 15-inch iPad to compete heroineof the Echo Show 15. In his latest Power On newsletter, Bloomberg’s Mark Gurman discusses how Apple’s product doesn’t have a smart display and that Apple could come with a larger-screen iPad.
In the newsletter, he notes that Apple has just 5% of the smart speaker market, according to Consumer Intelligence Research Partners. While Amazon and Google account for 69% and 25% in sales.
“Apple knows that the success of its product ecosystem depends on its customers being everywhere…. But Apple lags behind in one key area: the home. It lags behind rivals such as Amazon and Alphabet Inc.’s Google in smart speakers and related devices,” writes Gurman.
Apple could gain an edge over Amazon by expanding the iPad to 15 inches, something that Gurman points out Apple is already exploring. A central home appliance, along with Apple, he says could eliminate some of the Echo’s flaws, such as its thicker-than-essential design, sluggish and limited software, and a subpar camera. The Cupertino-based company will also have an edge on the software front as it has an app store.
At this point Gurman makes some guesses that Apple may be involved with the device. He suggests the iPhone maker could create a new software layer — which it calls Home Mode — that optimizes the device for stationary use. He says this product can double as a regular iPad and laptop replacement that you can take anywhere.
However, the iPhone maker may have to clear two major caveats. First, if Apple decides to turn the iPad into a giant home device, it won’t want to compromise on quality and features. That means it’s going to be expensive. Second, Siri still needs to understand users, tap into third-party services, and take the desired action.
To recall, Apple launched HomeKit in 2014, letting customers control devices from iPhones and iPads. The first HomePod smart speaker debuted in 2017. While the initial HomePod was a flop, its new $99 version has sold better.