Apple making the same mistakes as Nokia? All you need to know

New Delhi: Apple, founded by Steve Jobs, Steve Wozniak and Ronald Wayne, is the second most valuable firm in the world, behind only Microsoft.

However, tech titan Nokia is repeating the mistakes made by Finnish Telecom and Information Technology Corporation.

Slow sales, controversy and a lack of innovation could all have led to the demise of Apple.

Since its humble beginnings in a garage in 1976, the company has touched the lives of millions.

Apple enjoyed success in the late 1970s and early 1980s, but faltered after Jobs and Wozniak left.

In the late 1990s, the firm was revived, and Jobs was reinstated as CEO.

Jobs revolutionized the path of personal computing at Apple through two spells and then ushered in a revolution in the mobile market with his passion for simple design and marketing prowess.

He introduced the iPod, and then the game-changing iPhone, which put the Internet in people’s pockets. Because of its quasi-religious following, it has been dubbed the “Jesus phone”.

However, it lost a visionary leader when he died in 2011 from a rare form of pancreatic cancer.

Just a day after Jobs’s death, Cook unveiled a new iPhone at a grand event that had become Jobs’ signature.

Perhaps not surprisingly, the new device received mixed reviews, with many criticizing it for not being a significant upgrade over the previous version of one of the most popular consumer goods in history.

Despite the loss of the man who served as Apple’s primary product designer, marketing talent, and unmatched salesperson, the company still faces issues.

Smartphones running Google’s Android operating system are gaining market share and questions are being raised as to what will be Apple’s next big thing.

While re-establishing the company’s legendary marketing infrastructure to protect the brand is the company’s biggest issue, experts believe Cook is likely to stick to the strategies of the previous battle at this critical point.

Finnish telecom network equipment maker Nokia has been unable to keep pace with changing consumer demands and market realities.

According to popular belief, the iPhone is the reason for Nokia’s demise, but the business also lost its sheen in the basic phone market, which was a steady source of earnings and promised years of strong growth in emerging economies.

After Stephen Elop joined Microsoft as CEO, the business abandoned its own Symbian smartphone operating system in 2011 in favor of the highly untapped Windows Phone rival.

According to the book by Nokia chairman Risto Silasma, who joined the company’s board in 2008, the company’s collapse was partly due to a lack of entrepreneurial leadership and an inability to cope with bad news.

In 2013, Microsoft paid 5.44 billion euros ($7.2 billion) for Nokia’s phone business and patent licenses, then sold them three years later to Foxconn for $350 million.

The demise of Nokia and the emergence of Apple as a smartphone giant are inextricably linked.

Apple, which has almost always shattered Wall Street estimates during the global recession, is beginning to lose its image of invincibility.

Apple’s revenue declined $6 billion in the fiscal fourth quarter as a result of ongoing supply chain issues around the world. In less than a year, the business has missed Wall Street’s goals twice.

The company’s chief executive officer, Tim Cook, may now have to worry more about the economy, new launches and the whims of sly customers.

The successful smartphone is a very cyclical product, giving the Apple brand a special sheen. Every time a new version is released, buyers flock in large numbers, camping overnight at stores and running out of supplies.

Every year, as more than 100 million consumers decide when to upgrade to a new model, whether to buy now or wait for a better but similarly priced phone, the popularity of the device has raised speculation around it. .

According to a recent report, Apple is unlikely to reach manufacturing objectives for its new iPhone before the holidays due to global electrical chip shortages.

Apple is being punished and prosecuted for its tight controls of its “environment,” which includes everything from iPhone hardware to apps that can be downloaded.

In the face of a saturated market more than a decade ago, it became dependent on customer upgrades.

In the wake of the Coronavirus outbreak, many people have put off replacing their phones in favor of repairing their old devices.

In the United States, the business has launched a ‘Self Service Repair’ program, which sells tools and components to consumers who wish to repair a damaged iPhone 12 or 13 model.

It will start by focusing on the sections that are most vulnerable to damage, such as the screen, battery and cameras.

According to the Silicon Valley-based company, the initiative will be expanded to include select Mac laptops and will be pushed to other countries over the course of the next year.

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