Last Update: March 22, 2023, 19:07 IST
The iPhone 14 Plus has a bigger screen than the mini variant
Apple decided that people didn’t want a compact iPhone anymore and replaced it with the Plus variant in the iPhone 14 series.
Apple replaced the iPhone mini version with the 14 Plus last year and early indications are that the company didn’t gain much from the move. But fast forward to Q1 2023, and industry reports suggest that the Plus version has served its purpose in 2021 by selling more than the iPhone 13 Mini.
Display Supply Chain Consultants (DSCC) has shared their report which gives us an idea about the panel shipments made to various companies. The analyst firm says that the iPhone 14 series saw a 2 percent increase in display shipments compared to the iPhone 13 lineup. It also confirms that Apple continues to benefit from a shower of improved features on the iPhone Pro model, which is sure to increase its revenue while the lesser iPhone versions keep other consumers happy.
The analysis also suggests whether the decision to add the Plus variant has benefitted Apple in any way. It added that display shipments for the iPhone 14 Plus model were 59 percent higher than the shipments made by Apple for the mini variant in 2021. So, does this mean that the iPhone 14 Plus has been successful?
Relatively speaking, Apple may not feel that this is a huge upgrade over the Mini variant, but when you look at the overall picture with the Pro variant in the mix, Apple will feel that the Plus variant has a bigger chance to appeal Is. Buyers compared it to the compact Mini, which clearly indicates that small-sized phones are no longer in demand.
Apple has already started planning for 2023 with the rumored iPhone 15 lineup, which is likely to see the first USB C charging support on iPhones. The Pro model may again see higher profits than the vanilla version, which means Apple may price the Pro and Pro Max at a slightly higher range than usual.
The company is also setting the groundwork to announce its Mixed Reality headset which could be showcased at the Apple WWDC 2023 keynote which usually takes place around June every year. Apple will also have new iMacs and other products to showcase later this year.
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