Apple CEO Tim Cook praised three Indian artists for creating digital artwork on their iPads with technologies such as augmented reality, 3D LiDAR scanning, animation, sound synthesis and coding. Cook tweeted his creation, along with photos of Mira Felicia Malhotra, Varun Desai and Gaurav Ogle, to demonstrate how digital art can help with more immersive storytelling.
Three digital artists showcasing their work in progress India Art Fair in New Delhi from 9 to 12 February 2023. In this art exhibition, Apple also introduced ‘Today At Apple’ sessions in India, through which Apple users can learn more about using Apple products professionally.
If you’re attending the India Art Fair, you’ll also have the option to join Apple sessions led by members of the Apple team today that focus on digital art skills on the iPad.
First @IndiaArtFair Digital Artist in Residence program shows how technology can unlock creativity. It’s great to see how the iPad Pro is helping artists Meera, Varun and Gaurav tap into such incredible creative expression. pic.twitter.com/ipvlwoZ8cU— Tim Cook (@tim_cook) February 10, 2023
At the India Art Fair, Varun Desai brought together the power of coding, 3D art and electronic music to create his artwork titled “Dimorphism” using his iPad Pro. For a visual aspect of “Dimorphism,” Desai uses a LiDAR scanner on an iPad. For capturing objects, architecture and human subjects in 3D, the Pro. Then, he shapes the 3D model with his fingers and the Apple Pencil in Nomad Sculpt, an app for creating, sculpting and painting in 3D. He follows that by exporting the models to the Procreate app for coloring, texturing, and air brushing.
More precise rigging and animation work is done on Mac Studio and Studio Display. “With Mac Studio’s powerful render engine coupled with the M1 Max chip, I’m able to render my animations really quickly and get the final high-resolution video I need,” said Desai.
At the India Art Fair, Varun Desai brought together the power of coding, 3D art and electronic music to create his artwork titled “Dimorphism” using his iPad Pro.
“When I model my final installation on the studio display, I can see all the different screens together, so I can imagine waiting until installation day while I’m working on it.” what it’s going to look like instead of doing.” “The entire pipeline, from concept to final animation, is pretty much in the box with these tools. It’s very efficient.
Another immersive aspect of “Dimorphism” is the music interacting with the viewer by changing according to where the viewer is standing. This allowed Desai to explore the different approaches the iPad Pro could lead to sound creation.
Mumbai’s Mira Felicia Malhotra showcased the idiocy of Indian families through her performance titled “Log Kya Kahenge”, which translates to “What will people say?” The body of work is a set of family portraits that take a look at the desire to conform to societal expectations and project a certain image for society to view.
Each of these family portraits has two layers. There is the picture itself, which shows the conformist front that some families want society to see. Then there’s the animated layer, which reveals the true dynamics of these families when viewed using the Artivive augmented reality app on an iPad or iPhone. What’s interesting is that he created his AR artwork using an iPad Pro and an Apple Pencil. As the Procreate app allows users to export files in PSD – Adobe’s native file format – he is able to do additional editing of his artworks on Adobe Photoshop later in the process.
Meera Felicia Malhotra from Mumbai exhibited “Log Kya Kahenge?” at the India Art Fair. showcased the originality of Indian families through their performance titled.
“I want an experience that’s more akin to drawing on paper as opposed to looking at a screen and drawing with another mouse-like device. With the iPad Pro and Apple Pencil, it’s pen and paper, brush and canvas, all in one.” I am,” Malhotra said.
For digital artist and storyteller Gaurav Ogle, through his work titled “Best-Sellers”, seeks to flip the script on what it means to read a book on the bestseller list. The experience for visitors to the exhibition will be akin to browsing the bestseller shelf at a bookstore. However, when flipping through digital pages on the iPad Pro, unexpected stories from everyday people will emerge.
Ogle usually begins his process by jotting down an idea or poem with pen and paper or using a Notes app. He then begins building the visual aspects by sketching on his iPad Pro, using Procreate, or editing on Adobe Photoshop.
As a multimedia storyteller, Ogle brings his narrative to life off the page by drawing frame-by-frame in Procreate, then editing the video file in Adobe Premiere on his MacBook Pro, and layering in audio recordings taken on his iPhone 14 .
“I usually take a long time to get used to technology, but with the iPad Pro, somehow, it’s quicker. And it’s now become a substitute for my journal,” Ogle said.
Gaurav Ogle, through his work, titled “Best-Sellers”, seeks to flip the script on what it means to read a book on the bestseller list.
“India has a vibrant creative community, and we love seeing how these talented artists are pushing the boundaries of what’s possible on iPad Pro to take their innovative ideas to the next level,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing said. ,
Apart from showcasing their works, the three artists will also lead their Today at the Apple sessions at the India Art Fair. Available today at Apple Store locations around the world, Apple’s free daily sessions are dedicated to giving Apple device users practical guidance on getting the most out of their devices.
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