The use of social media platforms to connect with your audience to promote your brand, improve sales and drive website traffic is known as social media marketing. This includes creating compelling content for your social media profiles, listening to and engaging with your followers, analyzing your results, and running social media ads.
Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube and Snapchat are the most popular social media platforms at the moment.
There are also a number of social media management solutions available to help organizations get the most out of the sites mentioned above. For example, Buffer is a social media management platform that can help you achieve success with your social media marketing. We aim to help you succeed, whether you’re trying to grow a brand or expand your business.
Businesses nowadays use social media in many ways. For example, a company concerned with what people are saying about its brand on social media will monitor interactions and respond to key references (social media listening and engagement). (social media analytics). If a company wants to reach a specific group of people on a large scale, it will run highly targeted social media advertising.
Consider this the story of Anubhav Mukherjee, who founded The Kolkata Buzz, the most famous social media platform of the City of Joy, which has garnered 300k+ followers on Instagram and 1.5 million+ followers on Facebook within 5 years.
After spending a few months in the city, Anubhav used to click several pictures and short videos on his phone which he started posting on social media. Seeing the overwhelming response, he launched his page “The Kolkata Buzz” and it became an instant hit during the 2016 Durga Puja.
The success of Kolkata Buzz inspired Anubhav to start his own registered company – Buzzfair Ventures (OPC) Pvt Ltd. Digital Marketing Agency is into Brand, Influencer Marketing, Event Promotion and Social Media Management.
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