Anker Soundcore’s new R-Series audio products to debut in India by August

Audio brand Anker Soundcore has announced the launch of an R-series of products in India by August. The company already offers a number of wireless headphones, earphones and TWS earbuds in the country under its Life and Liberty. In a press note, Soundcore noted that the R-series will be “the first line in the mass segment”, and that the products under the segment will offer “value for money”. The new products are said to be designed for Millennials and Gen Z customers.

without specifying the name or type of the products, soundcore The new products are claimed to support quick pairing with phones, and provide two hours of playback of 5 minutes of music. As mentioned, the Soundcore R-series products will hit the Indian markets by next month and will be available with Flipkart and other partner channels. The company says that Soundcore will expand product availability in the coming months. Speaking more on the development, Gopal Jayaraj, Head Sales, SAARC, Anchor Innovation, said, “Soundcore products have always been a huge hit among the Indian audience. With budgetary price points, we extend our signature sound to the Gen Z – the first generation of true digital natives. The products are designed with a strong focus on consumer desires and aesthetics, seamlessly integrated into the style statement of an evolving consumer.”