New Delhi, Nov 5: The NFT collection, autographed posters and collectibles of megastar Amitabh Bachchan’s ‘Madhushala’, has fetched USD 9,66,000 (approximately Rs 7.18 crore) in an auction organized by Beyondlife.club. In August, BeyondLife.Club, a venture between Rhythm Entertainment and GuardianLink.io, announced that Bachchan would launch his NFT (fungible token) collection on the platform. An NFT is a unit of data stored on a digital ledger called a blockchain that certifies a digital asset to be unique and therefore not exchangeable. NFTs can be used to represent objects such as photos, videos, audios and other types of digital files.
The most successful ‘Madhushala’ NFT collection during the auction was Amitabh Bachchan’s father’s poem – recorded in the superstar’s own voice, which crossed a total of USD 7,56,000 (approximately Rs 5.5 crore) bids for the entire collection. , said a statement. The highest bidder for this NFT will take advantage of the meet and greet session with Big B. Another highlight of the auction was The Loot Box NFT, in which each buyer of the box received an assured art piece from the NFT collection.
About 5,000 items from the Loot Box NFT collection, including artifacts, Big B punks and rare vintage posters, sold for US$10 within 54 minutes, the statement said. It said that the iconic vintage poster NFT, which features seven autographed posters, was sold for a final price of US$94,052, while the Big B Punks and NFT Arts collections were sold for US$66,900.
In this world of digitization, NFT has opened up a whole new arena of opportunities to connect with my fans more than ever before. The successful auction of my NFTs, some of the most valuable and personal moments of my life and career were very well received and invested by my supporters,” said Bachchan. “It was indeed a very proud moment for me and for It also paves the way for people in my industry to also come on board with this new age technology and connect with their fans, he added.
The auction, which opened on 1 November and ended on 4 November, was held on Beyondlife.club. It was powered by GuardianLink, one of India’s largest decentralized branded markets for NFTs. In the Guardian, it has been a gleeful and momentous week. Our first drop was with the great Amitabh Bachchan, via Beyondlife.club. “We powered the artistic concept and duration of Drop, the technology of Launchpad, as well as the blockchain aspects of 5,000 odd NFTs,” said Ramakumar Subramaniam, GuardianLink co-founder and CEO.
He said the company is setting up a launch schedule to partner with international artists and brands to bring the same kind of momentum to its NFTs, as well as launch a range of utilities for its collectors, including Metaverse and unlockable content. Is. “We are moving aggressively to launch the most unique NFT game ever seen by the NFT community. While we are certainly meeting the elements that the NFT community wants now, in our roadmap We see everything becoming NFTs where collectibles and consumables will give way to more tangible utilitarian use cases,” he said.
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