New Delhi: Amazon.com said that starting Thursday it will stop supplying retailers in China with its Kindle e-reader and next year it will shut down its Kindle e-bookstore in the country, a US tech firm from restrictive Chinese In the latest pullback by Mandi. Amazon announced the decision on its official WeChat account on Thursday. It did not give a specific reason, but said it was adjusting the strategic focus of its operations and that its other business lines in China would continue.
The Kindle China e-bookstore will stop selling e-books starting June 30 next year, it said, though customers will be able to continue to download any purchased books beyond a year.
It will also remove the Kindle app from the Chinese App Store in 2024. “We remain committed to our customers in China. As a global business, we evaluate and make adjustments to our offerings from time to time,” an Amazon spokesperson said in an emailed statement.
“With our portfolio of businesses in China, we can deliver value to our customers, where we will continue to innovate and invest.” The spokesperson declined to comment further on the decision.
Amazon’s remaining businesses in China include cross-border e-commerce, advertising and cloud services. It closed its China Online store in 2019.
Reuters reported last December Amazon’s intense, decade-long effort to win favor in Beijing to protect and grow its business in China.
The report outlined how the Kindle business was seeking to expand in China, and cited an internal 2018 Amazon Briefing document that stated that by the end of 2017, China had become the largest global market for the Kindle. , “Our world equipment sales volume accounting for 40% +”. Read also: 7th Pay Commission DA Hike: 4% hike in dearness allowance coming in July? check details
Amazon, including LinkedIn, Yahoo and Airbnb Inc., has been in China in recent months to cut or completely withdraw services in China, amid government efforts to tighten controls on online content and data sharing and new laws targeting customer privacy. Joined a long line of Western Internet companies. Read also: Google plans to merge Duo, Meet apps into one platform: 5 things to know
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